Above Average Earners In Their 40s And 50s Turning To Value Brands To Cut Bills

A new report suggests that almost a quarter of people in their 40s and 50s who have traditionally been considered well off are now shopping for own-label and value brands.  Some 17% of this group said they had cut back on oil, gas and electricity.

The findings come from the AXA quarterly Big Money Index, and indicate that pressure on consumer spending is now a significant issue for people who are considered to have higher disposable income but who are seeing bills rising and low returns on savings.

For more on this story, see:  http://www.moneysavingexpert.com/news/shopping/2012/03/better-off-switch-to-value-brands